About
I'm a creative professional in both Music & Visual design, with an unabated passion for Design, Entertainment, and Music Business. I boast over 10 years worth of experience in the mentioned creative industries wearing different hats which include; Account management, Content acquisition, Talent & stakeholder management, Distribution, marketing & music promotion. I've worked in Notable companies such as Mdundo.com & Bytedance where I was in both TikTok & SoundOn teams.
Currently, I'm the Head Of Product at SemaBOX Africa spearheading the building, development & management of different Tech products within our ecosystem.
Work
SemaBOX LTD
|Product Manager
Highlights
Product Management
Redesigning, deployment & launch of WAZO Podcasts - a podcast distribution mobile application.
Podcast Production - this included shooting, editing & rolling out different podcasts
Web Development
Server-side backend operations
Graphic, Web & UI/UX Design
Workflow Design
Launching WAZO Podcasts
Redesigning & deploying the new SemaBOX Website
Bytedance - TikTok & SoundOn
|Music & Artist services Lead - SSA Region
Highlights
I was responsible for relationships with music content creators (musicians, cover artists, DJs, etc) and record labels within the region.
Artist Onboarding
Vertical Video Content Acquisition from artists & labels.
Cross Platform Music promotion (TikTok & other DSPs).
Nominating team & entertainment lead during the 2022 Tiktok Creator Awards.
I spearheaded the creation, execution & management of the Music & Artist Services community department in the greater region METAPSA (Middle East, Turkey, Africa, Pakistan, & South Asia).
I was the main account manager for Universal Music Group Africa, Sony Music Entertainment Africa & Warner Music Africa.
Led In-app & on-ground promotion & support for the Nyege Nyege Festival 2022.
Led in-app promotional campaigns of 2 top global viral songs of 2023 from Africa:
Mnike - Tyler ICU & Tumelo.za ft. DJ Maphorisa, Nandipha808, Ceeka RSA & Tyron Dee
Water - Tyla
Mdundo A/S
|A&R Lead Representative & Licensing Manager - East Africa
Highlights
Responsible for managing top 100 artist relations across Kenya, Tanzania & Uganda and handling distribution licenses.
Artist Onboarding
Account Management
Audio Content Acquisition i.e.: Music & Podcasts.
Project management for music team projects within East Africa
Pioneering The Pan-African Instagram Live interviews.
Pioneering The Pan-African Top 100 artist mixers.
Signing & reactivating 2 Kenyan label deals with:
Kaka Empire - King Kaka, Femi One & Jadi
Sevens Creative - Nadia Mukami
Was Later promoted to Licensing Manager in East Africa, managing 6 Countries: Kenya, Uganda, Tanzania, Rwanda, Burundi & The DRC.
Savannah Brands - Kenyan Originals
|Digital Marketing Consultant
Highlights
Creating Marketing campaigns to drive sales & create brand awareness.
Assist in creating marketing graphic assets.
Creating Monthly content & event calendars.
Covering off-site activations on socials
Pioneered KO Events dubbed LoKOI Vibe Sessions.
Introduced influencer marketing.
Significantly grew Their Social Media pages (1,500+ followers on Instagram & Facebook and 500+ Followers on Twitter).
Drove online sales through their website.
Drove on-site Beverage & merchandise sales through events & activations.
Websimba LTD - EatOut Kenya
|Graphic Designer
Highlights
Designing assets for EatOut's premium events & campaigns:
Nairobi Restaurant Week
Nairobi Burger Week
Nairobi Pizza Week
Nairobi Wine Festival
Nairobi Beer Festival
These included OOH graphics (Posters & Billboards), Merchandise, and on-site assets (Tentcards & menus).
Floor manager during the 2019 Wine Festival
Redesigning the UI/UX of EatOut's internal reservations application (InResto)
Part of the creative team behind The 2019 WhiteCap Big Brunch(es)
Viral Gorrrila LTD
|Creative & Web Developer
Highlights
Developing Websites for clients
Designing Marketing materials
Deployment of ready websites
Sourcing for good hosting providers for our clients
Consolidated all Company web projects by creating their Repository on GitLab
Silicon Solutions LTD
|Lead Design Creative
Highlights
Web Design & Frontend Development
OOH & Print Design
UI/UX Design
Designed the UI & UX for The Daughters Of Zion (DoZ) App
Designed & built the front end of a sports betting site called ShikaBet (That was pulled down).
Education
Chartmetric
Certificate
Music Data Analytics
GoDown Arts Center C/o Harvard Law School
Certificate
Copyright Law
GoDown Arts Center
Certificate
Creative Entrepreneurship
Berklee College Of Music
Certificate
Fundamentals of Music Business
Daystar University
Certificate
Music Production & Sound Engineering
Marion Senior School
High school KCSE Certificate
Skills
Product Management
Graphic Design
Business Development
Data Analysis
Event Production
Web Design & Development
UI/UX Design
Music Licensing
Music Distribution
Music Publishing
Account Management
Content Acquisition
Interests
Hobbies
Swimming, Playing Bass & Acoustic Guitars, Studio Session Guitarist, Image Manipulation, Singing, Listening To & Making Music.
Software Proficiency
Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe After Effects, Adobe Premier, Ableton Live, Figma.